News

Havila Shipping: Experience pays

Havila Shipping: Experience pays

Fosnavåg: When Havila Shipping was established in 2003 in Norway, it was the third offshore supply company Njål Sævik’s father Per had founded. Sævik Supply and Havila Supply, the two first, have in time been sold. Havila Shipping was founded with 10 ships, and is now a modern offshore company with operations across the globe and a fleet of 27 vessels.

Bomek: Firing on all cylinders

Bomek: Firing on all cylindersBodø: Norway’s Bomek Group, which was taken over by private equity in 2012, has invested big in the last year to hike its production capabilities. The fire door specialist has spent millions recently on a new production facility ...

Precious Shipping: Predicting dry bulk’s future

Precious Shipping: Predicting dry bulk’s futureBangkok: Always one to have a firm opinion on the markets, Khalid Hashim tells Maritime CEO that there is still no recovery in dry bulk, and that the bottom of the next cycle could be about five years away. The managing director ...

INTTRA: New ceo lays down marker

INTTRA: New ceo lays down markerParsippany: On Monday John Fay was inveiled as the new ceo of INTTRA, the world’s largest multi-carrier e-commerce network for ocean shipping. Fay replaces Ken Bloom who stepped down earlier this year. Fay worked most recently ...

Veritas Petroleum Services: Testing fuels

Veritas Petroleum Services: Testing fuelsRotterdam: It’s less than a year since Norwegian classification society DNV offloaded its fuel-testing subsidiary, DNVPS, to private equity (PE). Eight days ago the spun off entity unveiled its new corporate identity. Veritas Petr...

GreenSteam: High tech fuel saving systems

GreenSteam: High tech fuel saving systemsLyngby: Fuel saving is all about reaching optimal speed using as little fuel as possible, according to the homepage of Denmark’s GreenSteam. While this sounds simple, it is anything but in practice. This is because optimal setting...

OSCAR: Charity dragon boat race set for September

OSCAR: Charity dragon boat race set for SeptemberLondon: There’s just 10 days to go for teams from the shipping industry to sign up to what should be a fun day out on the water, dragon boating in London, this September – and all for a worthy casue. This September 16 will se...

Vallianz: Expanding valiantly

Vallianz: Expanding valiantlySingapore: Offshore support vessel operator Vallianz brought in Darren Yeo to the role of ceo two years ago from shareholder Swiber. Since then, the company has evolved to become one of the top OSV providers in the region under Yeo'...

V.Group: Looking to add more services

V.Group: Looking to add more servicesLondon: V.Group, already a hugely diverse company, is looking to add further strings to its bow. Clive Richardson, president and group ceo of the company, tells Maritime CEO that there are “emerging opportunities” across a ran...

Maritime CEO launches latest poll

Maritime CEO launches latest pollSingapore: In every issue of Maritime CEO magazine the back page is dedicated to a reader’s vote, snappily entitled MarPoll. Past MarPolls have stirred much debate and plenty of votes – the two most recent votes can be accessed ...

SMM: Innovation the theme this year

SMM: Innovation the theme this yearHamburg: There’s less than two months to go before the world’s largest shipping show kicks off in Hamburg. SMM is fast approaching, and with 90,000 sq m of exhibition space, more than 2,000 exhibitors and an expected 50,000 visi...

Orient Express Lines: New trade lanes eyed

Singapore: Containerline Orient Express Lines (OEL) is looking at entering the Indonesian and Philippine trades. The ceo of the firm, Biju Oommen, tells Maritime CEO in our regular Friday shipowner slot, “The Indonesia and Philippine trades are bei...

KVH Industries: Ready for kick-off

Middletown: As the greatest sporting spectacle in the world this year nears its climax with a keenly anticipated football World Cup final between Germany and Argentina set to take place this Sunday, a number of seafarers will be able to view the game...

Sustainable Shipping Initiative: ‘We are entering a new era’

London: On July 1, Alastair Fischbacher became the director at the Sustainable Shipping Initiative (SSI), a coalition of companies from across the shipping industry focused on driving commercial growth through sustainable practices. Fischbacher had p...

Survival Craft Inspectorate: Locked in for growth

Aberdeen: As of a week ago all shipowners are now facing a new piece of IMO legislation. As per MSC.1.Circ.1392, all vessel owners must make sure that the lifeboat release and retrieval system (LRRS) on their vessels complies with the revised Life Sa...

CJN Shipping: International push

Manila: A Philippine shipmanagement company is looking to go global. CJN Shipping and Brokerage Corp was formed in 2008 to cater to the local shipping market. Says the firm’s owner, Daisy Canky, “Due to the many incidents and accidents and compli...

Alterna Capital: ‘Volatility will create attractive exit opportunities’

Wilton: In the news this week once again is Alterna Capital Partners. The US private equity firm was revealed as the firm behind an order for six 25,000 dwt chemical tankers at Hyundai Mipo in South Korea. Alterna has been very active in the marke...

Faststream: Beware of private equity’s pay cheque

Southampton: Maritime CEO has been told repeatedly that private equity is beating traditional shipowners in recruitment, paying whatever it takes to get the best talent. However, bear in mind working for private equity is a poisoned chalice. Privat...

Crewshield: Box protection

London: A British team have come up with what they believe is the ultimate piracy panic room, namely a converted twenty foot container. The secure box works both onshore and at sea. Mike Samways, managing director of Crewshield and a former boardi...

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2014 Issue 2
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In Focus

Playing Catch Up: Shipping and Social Media

Graeme Somerville-Ryan from Wikborg Rein on how to navigate the likes of Facebook and Twitter

Playing Catch Up: Shipping and Social Media

The use of social media is now an integral part of building a commercial brand. Social media channels are rapidly evolving into highly efficient tools that help companies communicate with their clients, drive sales, and influence market perception. However, social media has not removed the need for traditional marketing tools and strategies. But - it has changed the way businesses and individuals are using those tools to communicate. The future is already here and to ignore it is to fruitlessly fight the incoming tide.

Shipping has no control over demand for vessels, only supply. And we all know where that has got us. The oversupply of vessels means that quality providers need to set themselves apart from inferior competitors. Financial strength, environmental care, efficiency, seafarer welfare, and safety records will become increasingly important as supply chain transparency becomes a point of difference. Social media provides companies with an efficient and effective tool to get their message out to those who matter. Don't worry; it will also remain a place to post your favourite kitten pics.

Keeping an Open Mind

I must confess that I can become rather excitable regarding social media marketing and its potential in the shipping sphere. But I'm a zealot. Given the slightest opportunity, at an event big or small, get me onto the topic and the night is pretty much over.

In shipping circles, eyes begin to roll; excuses are made; and crowds thin. Those polite enough to listen will make sure their glasses are full. Scepticism abounds. Discussions focus around why social media shouldn't be part of shipping, how dangerous and unpredictable it is, and why it is irrelevant at best.

In other industries the debate has moved beyond 'is there a place for social media marketing?' to 'how do we best use it?' It is time shipping entered the 21st century and starte ...   More>>